Search engine optimization best-practices are always evolving. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2019.
Year 2019, it’d be more about:
- A great user experience
- Creating a ton of high-quality content
- Mobile ready and fast page speed
- Audience engagement contents
- Acquiring natural links
- Want more? Read the rest in the article below.
Content will continue to reign supreme in 2019. But simply pumping out content for the sake of having content won’t cut it. Google would require that your content be in-depth, insightful, and most of all, serve the needs of your readers.
Here’s what your content needs:
It needs to be in-depth. That means aiming for long-form, 1,500-2,000 word posts that are thorough enough to completely cover a topic.
It needs to be content that can establish you as a thought leader. That means including your own analysis and takes on relevant subjects and providing solid recommendations and advice to your readers.
And it needs to be different. It needs to set you apart from your competitors. That means you need to be aware of what your competition is putting out there, and a find a way to cut through the clutter – either by including more innovative strategies or even easier to digest, quality information.
Once you’ve found that formula for creating great content, the next step is to scale your content plan.
And, as always, be prepared to promote that content through paid ads, email automation, and social media in order to reach more people.
Link Building (and Scaling)
Links go hand-in-hand with your content plan. As a matter of fact, Google has stated that content and links are its #1 and #2 ranking factors, respectively. So as it is, building a quality backlink profile should be a key part of your SEO strategy in 2019. There are a few types of links you’ll want to focus on.
Editorial links are backlinks that you earn because your content is so awesome. They’re not links you get from guest-posts or because you requested them from another webmaster.
That’s an additional reason why you need to produce amazing, relatable, shareable content. Because it will get you backlinks from other websites.
Editorial links are the most valuable types of backlinks. You’ll likely notice that your rank goes up when other authors start linking to your articles.
Whitehat Acquired Links
When you do decide to pursue a backlink strategy, make sure that you play by the rules.
There are countless sites online that will sell you backlinks from private blog networks (PBNs). Although you might be tempted to take that kind of shortcut, you’ll be playing with fire if you do so.
Why? Because it’s a blackhat technique to pay for backlinks.
You can be sure that Google is on the hunt for those PBNs. Once they’re discovered, the links won’t pass any page rank, and you will have paid for absolutely nothing.
Even worse, though, you could find that your site gets penalized by Google. If that happens, all your SEO efforts won’t mean anything.
So do yourself a favor: only pursue whitehat links.
Rounding out the Top 3 in most important Google ranking factors is RankBrain.
RankBrain is Google’s machine-learning algorithm that helps it process search queries and match them to your content. This would come in handy by 2019.
How does it affect your SEO strategy? You can think of RankBrain as a live person evaluating your content to determine if it’s a suitable match for a keyword. And like a live person, RankBrain can pick up on keyword variations and implied meaning.
That means RankBrain will go beyond simple keyword placement sprinkled throughout an article and included in the title. It will look at the content itself to determine if it’s related to the search term. Then, RankBrain will evaluate that content against other content online to determine where it should rank (hence the name).
Similarly, AI-focused neural matching was recently introduced, which can identify synonyms in your content to better understand how well that content matches with a search query.
For you, all of this means you’re not confined to a single keyword box. It means you want to include variations, synonyms, and related themes to signal to Google that you really know what you’re talking about in 2019.
Bottom line: produce quality content that’s optimized for your keyword – but not too optimized. Focus instead on including variations. RankBrain will take notice and reward you with higher placement in the search engine results pages (SERPs).
Prepare For Visual Search
Another cutting-edge development powered by AI you can expect to see gain momentum in 2019 is the ability to perform searches visually on Google.
This would imply that we’ll likely see images take up a larger portion of search results.
Google continues to shift more and more towards a visual search engine with the broader rollout of features like Google Discover and the ability to better understand and identify specific people and places in images and videos.
And so most sites looking to rank high would be required to key into this new feature for better user experience in 2019. And for marketers and content developers, that means the heat is on to produce quality visuals along with their quality content if they want to stay relevant in the search rankings.
Have you heard? Google is moving to a mobile-first index. In fact, the new index is already in the process of rolling out.
That means the Googlebot will crawl your site as if it were using a mobile device instead of a desktop device. The bot will “see” your site through a mobile screen.
So if your site is user-hostile to people on a smartphone, tablet, or phablet, the Googlebot will pick up on that. Your site will likely suffer in rank.
The best way to prepare your site for the mobile-first index is to equip it with a responsive design. That means it will look great on a screen of any size.
Make Sure Your Site is 100% Technically Correct
Technical SEO is admittedly the less glamorous side of SEO. But it still has an incredible impact on your rankings. One out of place element – anything from duplicate content issues to outdated sitemaps – could be a cause of rankings drop.
Going into 2019, it’s important to have someone adept in technical SEO to take a look at your site and ensure all there’s nothing going on behind-the-scenes that could hurt your search rankings. This is very paramount to stay above the competition in the fast coming year.