Video marketing has come expanded a great deal over the last few years. There’s no predicting how viral a single video content can go especially with a faster Internet connection, improved technology, and social communities built on popular sites like YouTube. A lot of people are embracing video choosing it over traditional content. But with all of these, many businesses, sadly, are still slow to implement video content and marketing into their digital strategy.
Here’s an article that seeks to unravel the unique benefits that video marketing has got to offer your business, regardless of your industry.
- Improves Brand Awareness
Video marketing has the capacity to build brand awareness for your business by introducing your brand to a much larger audience. Facebook alone generates 8 billion video views per day on average.
It’s simple. Video ceases the attention of viewers and keeps them engaged. People resonate more with videos and it further helps them get to know your brand. Posting quite engaging video content is a sure-fire way to make your brand go viral.
With video marketing, you can also build a community of fans and followers. These are predominantly people who watch, comment, share, tag, and subscribe to your channel or content.
Moreso, your customers, and followers can share their feedback which in turn helps you establish a loyal following. Video contest and campaigns over time have proven to perform more than text.
- Facilitate Sales and Conversions
Have you ever thought of including a product video to your landing page? Such that the first thing visitors get to see is a crispy video narrative telling your brand story. Now did you know that adding a product video to your landing page can increase conversion rates by as much as 80%?
Explainer videos can also boost sales. Studies have shown that “74% of users who watched explainer videos about products ultimately purchased those products”.
- Builds Trust and Loyalty
When you talk about expanding your customer base, trust is the most crucial thing. New customers are most likely to feel more comfortable and may eventually make a purchase if they have confidence in your brand. One sure way to make this happen is by curating user-generated video contents relevant to your customer’s needs.
Videos allow you to connect to your audience in an amazingly personal way – as compared to other formats. The visualization that video provides allows for stronger connections, better product analysis, and better buying decision.
- Helps Improve SEO Rankings
From experience, we can deduce that Google loves video content. The reason being that the video keeps people engaged. This invariably translates to mean that people will spend more time on your site.
Research has shown that “businesses are 53 times more likely to rank on the first page of Google if they have video embedded on their website”. You can read that again!
But there’s no surprise to that especially considering that Google owns YouTube.
- Improve your click-through rate in emails.
To a very large extent, featuring videos in your emails can help to reduce your bounce rate in numerous ways. By attaching a video in your email, it facilitates the open rates by 5.6% and click-through rates by 96%.
Video marketing also helps to determine what type of content resonates with your audience the most. With videos in your email, you can measure how your subscribers interact with your newsletters. These videos need not to be overly sophisticated, they can You can simply feature a simple message highlighting a forthcoming promotional sale, you can also appreciate your customers for their patronage and more.
So, Are You Ready to Integrate Video into Your Marketing Efforts?
Video content marketing is fast becoming more influential. Millions of users are demanding more videos on social media, they visit streaming sites like YouTube for fresh content on a daily basis. Consumers feel even more connected with brands that publish video contents. Truth is videos will always keep growing and you’ll want your business to tap into the many benefits that come with it.